Olives New Zealand

Focus Grove Project














FOCUS GROVE PROJECT – “Meeting the increasing demand for New Zealand Extra Virgin Olive Oil”

Current Status
Olives New Zealand has received confirmation of funding from the Sustainable Food and Fibres Futures programme for a new Focus Grove Project – “Meeting the increasing demand for New Zealand Extra Virgin Olive Oil”.

The new project will start later in October 2019 and will run for three years. The aim is to increase production further by 5kg per tree. A number of growers would also like an alternative to the intensive spraying programme implemented/employed in the previous project. Thus as part of the new project, alternate approaches will be monitored and bench-marked.

New Zealand consumes approximately 4m litres of olive oil annually of which the New Zealand produced product makes up less than 10%. There is therefore a significant opportunity for local producers to increase their market share.

The two biggest challenges facing the local producers is productivity (the ability to supply) and the cost structures. While there are more than 400,000 trees in New Zealand capable of producing around 1.8m litres of olive oil, currently production is less than 25% of that figure. The industry is also challenged with biennial bearing and other factors (disease, weather) that can devastate a potentially increased harvest.

The previous Focus Grove Project aimed at “Increasing the Market Share for NZ EVOO” ran from July 2016 until March 2019. It was extremely successful in identifying basic grove management practices to enable the industry to consistently lift production and also reduce costs. The key success factors were the implementation of an intensive and proactive spraying programme to control disease and a regulated pruning programme to maximise efficient olive production and encourage new growth. The Focus Groves and others following the same methodologies have been able to lift production to at least 25kg per tree on average and on an ongoing basis – the project target had been 15kg!

However, demand for NZ EVOO continues to exceed current supply capability. Lifting productivity further is necessary to enable the industry to meet this demand.

The New Project

The main outcome of the new project will be increased production of 5kg per tree, from 25kg per tree to 30kg per tree annually. A desired secondary outcome will be an alternate/more organic approach to the current requirement of an intensive spraying programme.

The new project will use the following methodologies.

  1. The service of an expert consultant has been contracted who has demonstrated expertise in successfully researching and implementing strategies for improving orchard production.
  2. Five focus groves are established in each of the main regions. These groves have demonstrated a commitment to the principles of current best practice and have a well-established baseline. They will be responsible for implementing and trialling new approaches, measuring outcomes and hosting Field Days to share their experiences.
  3. Other groves have been selected for their alternate approaches to grove management to be visited as part of the Field Days to review and record their approach and to benchmark. The project consultant will provide advice to these alternate groves as required.
  4. Field Days will be held twice annually to share the knowledge, demonstrate application and review the outcomes. As above this would not only include the focus groves but also groves who have adopted alternate approaches.
  5. Reports will be produced after each Field Day to detail the strategies trialled, results and future recommendations. This enables broad communications which can be used by the industry, other sectors with similar issues, for researchers and as a basis for media articles.
  6. Fact sheets on key findings will be issued as soon as successful strategies are identified.
  7. Project synopsis would be presented at the Olives NZ Conference and be available to be used at other conferences, nationally and internationally.

The Focus Groves are as follows: 

Northland Olives on the Hill 435 King Road, Mangawhai Chris & Linda Smith M
Cove Olives 2282 Cove Rd, Kaiwaka Wendy & Wayne Ellery-Robinson O
Hawke’s Bay Aquiferra 2158 Maraekakaho Road, Hastings Bob Marshall & Shona Thompson M
Wairarapa Leafyridge 244 Dakins Road, Masterton Craig & Ruth Leaf-Wright M
Bella Olea 1975A State Highway 2, Greytown Chris Penman O
Nelson Kakariki 209 Redwood Valley Rd, Richmond, Nelson Ray & Brenda Gregory M
Neudorf 598 Neudorf Road, Upper Moutere, Nelson Jonathan & Susan Pine O
Weka 709 Waiwhero Rd, Ngatimoti, Motueka Laraine Rothenberg O
Canterbury Terrace Edge 328 Georges Rd, Waipara Valley, Amberley Bruce & Jill Chapman M/O
Hawke’s Bay Project Consultant   Stuart Tustin  
Kapiti Project Manager   Gayle Sheridan  

The project will be funded as follows:
$43,520 Sustainable Food and Fibres Future programme
$43,980 Industry contribution (i.e. Olives NZ members)
$21,300 In-kind costs incurred by Focus and other groves.

The new project has started in October 2019 with the first round of Focus Grove visits and Field Days. The November report is below and makes stimulating reading.

Documents pertaining to the Project “Meeting the increasing demand for NZ extra virgin olive oil”:
SFF Futures Application – Olives New Zealand
SFF&F Milestones
SFF&F Project 19025 November 2019 Milestones Report

For more information on the previous Project “Increasing the Market Share for New Zealand Extra Virgin Olive Oil” see the following documents:

2016 Project Startup Meeting Minutes
2016-17 SFF Extension Plan
Increasing the marketshare for NZ EVOO – presentation by Stuart Tustin October 2016
SFF Project 404831 Milestone M03 First Report – November 2016
2017 SFF Project 404831 Interim Project Status Report
SFF Focus Grove Project – Diseases Fact Sheets
SFF Project 404831 Milestone M06 – Regonal Field Days March 2017 Report
2017 SFF Project 404831 M07 and M09 Third FocusGroves and Field Days Report
2017 SFF Project 404831 Milestone M09 Conference Presentation
Olive Canopy Management Fact Sheet 1
Disease Management Fact Sheets – updated November 2017

March 2018 Documents:
Canopy Management Fact Sheet 2
2018 SFF Project 404831 M10 Milestones Report
2018 SFF Project 404831 M10 Milestone Report – Appendix

October 2018 Documents 
September 2018 Executive Officer Report
September 2018 Executive Meeting Minutes 
2018 SFF Project 404831 M14 & M15 Milestones Report
2018 Conference Presentation
Anthracnose Bulletin – October 2018

March 2019 Document:
2019 SFF Project 404831 M16 & M17 Milestones Report

October 2019 Project Completion Report:
2019 SFF Project Completion Report – 404831

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