Olives New Zealand

2014 Olives New Zealand Conference – REGISTRATIONS CLOSE 7 MARCH

The Executive of Olives New Zealand extends a very warm welcome and invitation to you for Conference 2014 – Effective Marketing, which will be held in conjunction with the Annual General Meeting in March 2014. Our Conference Programme is based on feedback from members that marketing is a key challenge. Conference 2013 focussed on Productivity and Processing so it is timely that members learnt more about effective marketing/selling of their increasing and high quality production.

Saturday will focus on keynote speakers and industry specialists explaining why and how to market New Zealand Extra Virgin Olive Oil as a boutique and artisan product. As well as ensuring you are costing your products appropriately. Our keynote speaker is Richard Shirtcliffe from Tuatara Breweries. From Australia we have Amanda Bailey of The Olive Place. Julie Moore of  Moore Wilson will talk about a retailer’s perspective in retailing NZ EVOO while Anita Sarginson, President of the NZ Chef Association, will talk about a restaurant’s perspective in using NZ EVOO. Our own marketing experts include Shona Thompson – Aquiferra, Helen Meehan – Olivo and Nalini Baruch – Lot Eight. Lionel Sheridan will show you the olive grove costing model he has developed for Olives NZ.

Sunday will offer an optional excursion to Wairarapa to visit some highly successful olive groves with tasting rooms, and The Olive Press, awarded the 2013 Olives New Zealand Innovation Award.

For the Conference Programme and Registration form

Conference 2014 Programme and Registration

REGISTRATIONS CLOSE FRIDAY 7 MARCH

LIMITED ACCOMMODATION AVAILABLE AT THE BRENTWOOD – BOOK VIA THE REGISTRATION FORM – FIRST COME, FIRST SERVED!

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